Loyalty in sport was once a pillar at every level.

In this new world, it seems to be a diminishing value. But at North Beach Football Club it remains at the core of the club ethos.

It is evident in myriad ways, from the long-serving volunteers who dedicate countless hours making the club tick, to stars of the club who continue to play at lower levels when the glow of their abilities begins to dim.

And then there are those who lend their business clout and presence to ensure the club is able to function as it needs.

There is no brighter example of that support than O’Rourke Realty Investments who will continue as the club major sponsor, extending the relationship to 35 years.

The O’Rourke family is just as synonymous with real estate on the north coast strip just as they are at the football club, ubiquitous in every sense. Initially through Rory O’Rourke and then through his son Jarrad, a former player and president, they have a powerful connection to the club.

Dean O’Rourke, a former player and coach at the club, has also been a significant contributor and a senior executive at Dale Alcock Homes. Through his connection and allegiance Dale Alcock have been a platinum sponsor for many years, sponsoring the coaches in particular.